{"id":3943,"date":"2025-08-25T16:04:00","date_gmt":"2025-08-25T14:04:00","guid":{"rendered":"https:\/\/gastrovalais.ch\/?p=3943"},"modified":"2025-08-25T16:04:01","modified_gmt":"2025-08-25T14:04:01","slug":"campagne-les-metiers-du-plaisir-die-welt-des-genusses-deine-berufung","status":"publish","type":"post","link":"https:\/\/gastrovalais.ch\/de\/campagne-les-metiers-du-plaisir-die-welt-des-genusses-deine-berufung\/","title":{"rendered":"Campagne \u00ab\u00a0les m\u00e9tiers du plaisir\u00a0\u00bb \/ \u00abDie Welt des Genusses. Deine Berufung\u00bb"},"content":{"rendered":"<p><strong>auf Deutsch weiter unten<\/strong><\/p>\n\n\n\n<p><strong>une campagne qui casse les clich\u00e9s<\/strong><\/p>\n\n\n\n<p><strong>Les m\u00e9tiers de l\u2019h\u00f4tellerie-restauration souffrent d\u2019un d\u00e9ficit d\u2019image, associ\u00e9 \u00e0 la p\u00e9nibilit\u00e9 des horaires et \u00e0 des salaires bas. Pourtant, selon une \u00e9tude r\u00e9cente, celles et ceux qui les exercent y trouvent de nombreux points positifs. Qu\u2019est-ce qui les fait vibrer? Pour casser les clich\u00e9s et pr\u00e9senter la r\u00e9alit\u00e9 actuelle de leur secteur, GastroValais et l\u2019Association h\u00f4teli\u00e8re du Valais (AHV) lancent une vaste campagne de communication bas\u00e9e sur des portraits authentiques.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-e3b9174f-1d6e-4c97-a9ee-fe4cc21f1d73\" href=\"https:\/\/gastrovalais.ch\/wp-content\/uploads\/2025\/08\/2025-08-25_CP-Metiers-du-plaisir_GastroVS-AHV3.docx\">2025-08-25_CP-Metiers-du-plaisir_GastroVS-AHV3<\/a><a href=\"https:\/\/gastrovalais.ch\/wp-content\/uploads\/2025\/08\/2025-08-25_CP-Metiers-du-plaisir_GastroVS-AHV3.docx\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-e3b9174f-1d6e-4c97-a9ee-fe4cc21f1d73\">T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/gastrovalais.ch\/wp-content\/uploads\/2025\/08\/conference-de-presse-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Einbettung von conference-de-presse-1.\"><\/object><a id=\"wp-block-file--media-cc2faed0-e521-4f83-9c46-9fcc19279261\" href=\"https:\/\/gastrovalais.ch\/wp-content\/uploads\/2025\/08\/conference-de-presse-1.pdf\">conference-de-presse-1<\/a><a href=\"https:\/\/gastrovalais.ch\/wp-content\/uploads\/2025\/08\/conference-de-presse-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-cc2faed0-e521-4f83-9c46-9fcc19279261\">T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Bienvenue au restaurant O Fondue Caquelon !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0mVXuF5ndns?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Eine Kampagne, die mit Klischees aufr\u00e4umt<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Die Berufe in Hotellerie und Gastronomie k\u00e4mpfen seit Langem mit Imageproblemen, die vor allem mit strengen Arbeitszeiten und niedrigen L\u00f6hnen verbunden werden. Eine aktuelle Studie zeigt jedoch, dass Besch\u00e4ftigte in diesem Sektor viele positive Aspekte erleben. Was begeistert sie besonders? Um mit g\u00e4ngigen Klischees aufzur\u00e4umen und die heutige Realit\u00e4t der Branche sichtbar zu machen, lancieren GastroValais und der Walliser Hotelier-Verein (WHV) eine breit angelegte Kommunikationskampagne mit authentischen Portr\u00e4ts.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-28cec4aa-0643-4c82-a2ff-99f29cf502d2\" href=\"https:\/\/gastrovalais.ch\/wp-content\/uploads\/2025\/08\/2025-08-25_CP-Metiers-du-plaisir_GastroVS-AHV_D.docx\">2025-08-25_CP-Metiers-du-plaisir_GastroVS-AHV_D<\/a><a href=\"https:\/\/gastrovalais.ch\/wp-content\/uploads\/2025\/08\/2025-08-25_CP-Metiers-du-plaisir_GastroVS-AHV_D.docx\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-28cec4aa-0643-4c82-a2ff-99f29cf502d2\">T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Willkommen im Hotel Glocke !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fJ9wPZ4kI-E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>auf Deutsch weiter unten une campagne qui casse les clich\u00e9s Les m\u00e9tiers de l\u2019h\u00f4tellerie-restauration souffrent d\u2019un d\u00e9ficit d\u2019image, associ\u00e9 \u00e0 la p\u00e9nibilit\u00e9 des horaires et \u00e0 des salaires bas. Pourtant, selon une \u00e9tude r\u00e9cente, celles et ceux qui les exercent y trouvent de nombreux points positifs. Qu\u2019est-ce qui les fait vibrer? Pour casser les clich\u00e9s [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3944,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-3943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gastrovalais.ch\/de\/wp-json\/wp\/v2\/posts\/3943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gastrovalais.ch\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gastrovalais.ch\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gastrovalais.ch\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gastrovalais.ch\/de\/wp-json\/wp\/v2\/comments?post=3943"}],"version-history":[{"count":1,"href":"https:\/\/gastrovalais.ch\/de\/wp-json\/wp\/v2\/posts\/3943\/revisions"}],"predecessor-version":[{"id":3949,"href":"https:\/\/gastrovalais.ch\/de\/wp-json\/wp\/v2\/posts\/3943\/revisions\/3949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gastrovalais.ch\/de\/wp-json\/wp\/v2\/media\/3944"}],"wp:attachment":[{"href":"https:\/\/gastrovalais.ch\/de\/wp-json\/wp\/v2\/media?parent=3943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gastrovalais.ch\/de\/wp-json\/wp\/v2\/categories?post=3943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gastrovalais.ch\/de\/wp-json\/wp\/v2\/tags?post=3943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}